Archive for the ‘School’ Category

The amount of information a human being consumed in the 18th century in his whole life is the same as a week worth of information in a regular newspaper. This bizarre fact let me to the question if people did in fact adapted themselves to an ever growing information overload in our modern society. Adaptation […]

Making meaning is a book about connecting to people by placing meaning at the center of company’s culture and inovation. Meaning can be created by making use of experiences. The book discusses 15 meaningfull experiences: 1. Accomplishment When you are shopping at Ikea and you are buying a chair or table the experience doesn’t stop […]

Brand sense is a book about integrating all five senses – touch, taste, smell, sight and sound. the book starts of by telling witch company’s are already using more then the common two senses, sight and sound. The car industry for example already puts allot of money in research for the way there car sound […]

Just as scents can subconsciously influence you, sounds can do the same. They effect your mood as no other sense can. In a study published in the journal of Consumer Research, R. Millman demonstrated that de pace of music playing in the background affected service, spending and traffic flow in stores and restaurants. The slower […]

Will it Blend?


Will It Blend? That is the question. A guy in a white lab-outfit ask the viewers on this series of viral videos for a blender from Blendtec. Everything is perfect in these video’s: game show music in background, the big smile, the slomos, the “don’t try this at home” warning and the smoke in the […]

Web and Beyond


Just registered myself for this conference about mobility on may the 22nd. They got some great speakers so I hope it’s going to be a fun and learn-full day! Check out the speakers: Ben Cerveny Ben Cerveny used to be lead designer at Flickr. Being a ‘Play’ expert, he added the the fun factor to […]

I just watched Helvetica, a documentary film by Gary Hustwit. It is a fantastic feature-length film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is […]

How scents can influence you. A local police department from the Netherlands is starting a remarkable scent-experiment in which they can relax aggressive-inmates with the use of a special odor. Through the ventilation system they spread a barely noticeable orange flavor mixed with a neutralizing scent FM. The effects where astonishing, the inmates where calmer, […]