Archive for February, 2009

Apparently, the ‘close doors’ button on most lifts does not actually work. It is there mostly to give passengers the illusion of control. We press it but the lift control mechanisms decide when the doors should actually shut according to their pre-programmed cycles. Human brains are finely tuned belief engines. Millions of years of evolution […]


I’m a sucker for simple but intelligent logo’s. Logo’s that can communicate their name in simple way are often the most powerful. Take a look at the following examples. All masterpieces in my opinion. Wiesinger Music Zip KingFish FoodWriters Objectified Climate group Curious Schizophrenic Health & Rehabilitation