Tactile wine packaging
When thinking about wine, smell and taste are probaly the first things to come in mind but packaging is starting to play a bigger rol these days. Madrid-based branding agency Baud made a braille-printed label of Baud’s “Lazarus Wine” wich are not merely meant for the blind;
The primary objective of the design was to achieve a wine of the highest quality elaborated by sensorial methods.
Filed under: Design, Marketing | 4 Comments