Tactile wine packaging

11Nov08

When thinking about wine, smell and taste are probaly the first things to come in mind but packaging is starting to play a bigger rol these days. Madrid-based branding agency Baud made a braille-printed label of Baud’s “Lazarus Wine” wich are not merely meant for the blind;

The primary objective of the design was to achieve a wine of the highest quality elaborated by sensorial methods.

baudwine



4 Responses to “Tactile wine packaging”

  1. 1 Bubble Sue

    Tactile wine packaging is a novel idea, although the taste and quality of the wine is the most important thing. If you have several bottles of wine in a box it’s a good idea to protect them by individually covering them in bubble wrap.

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