Context over Dogma

10Jun08

BMW recently put out an video about a new design concept. The GINA is a roadster concept on which the usual body sheet metal found on production vehicles such as bonnet, side panels and doors have been all replaced with a special, flexible, highly durable and extremely expansion-resistant fabric material that stretches across a metal wire structure.

Why should designers and for that matter, car manufactures, restrict themselves in the use of common materials for the outer body? Why not use a flexible textile cover that could not only open an all-new world in car designing but also save money and consume less resources and energy than previous solutions. Context over Dogma!



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