Archive for April, 2008

Brand sense is a book about integrating all five senses – touch, taste, smell, sight and sound. the book starts of by telling witch company’s are already using more then the common two senses, sight and sound. The car industry for example already puts allot of money in research for the way there car sound […]


Just as scents can subconsciously influence you, sounds can do the same. They effect your mood as no other sense can. In a study published in the journal of Consumer Research, R. Millman demonstrated that de pace of music playing in the background affected service, spending and traffic flow in stores and restaurants. The slower […]


Will it Blend?

19Apr08

Will It Blend? That is the question. A guy in a white lab-outfit ask the viewers on this series of viral videos for a blender from Blendtec. Everything is perfect in these video’s: game show music in background, the big smile, the slomos, the “don’t try this at home” warning and the smoke in the […]


Web and Beyond

14Apr08

Just registered myself for this conference about mobility on may the 22nd. They got some great speakers so I hope it’s going to be a fun and learn-full day! Check out the speakers: Ben Cerveny Ben Cerveny used to be lead designer at Flickr. Being a ‘Play’ expert, he added the the fun factor to […]


I just watched Helvetica, a documentary film by Gary Hustwit. It is a fantastic feature-length film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is […]


Billboards

05Apr08

I tend to ignore most billboards as much as I can while walking in the city. But sometimes they are different. Take a look at these 3 billboard making use of their natural surroundings. They are awesome ! Playboy Leica Ford Mustang update Denver Water Eskom Elektricity