10 remarkable uses of shadow in advertising
In no particulair order here are some great uses of shadows in advertising.
Done by Saatchi & Saatchi Paris. Neat idea !
Dukes of Hazzard
Dukes of Hazzard is all about cars racing around doing huge jumps over things. So the team at Saatchi & Saatchi New Zealand stuck shadows of the Dukes Of Hazzard cars on streets, implying the car is airborne over the top of passers by
This is christmas advert where the shadows (a litle child and a woman) are created by presents they are hoping for. It’s inspired (some say ripped off) by the work of Tim Noble and Sue Webster. They create shadows from piles of rubbish.
Leo Burnett, with the help of an engineer, designed a billboard in Chicago for McDonald’s which acts as a sun dial to create a shadow of the McDonald’s arches over a different breakfast food for each hour of the morning.
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