The placebo effect of the ‘Close Doors’ Button

20Feb09

Apparently, the ‘close doors’ button on most lifts does not actually work. It is there mostly to give passengers the illusion of control. We press it but the lift control mechanisms decide when the doors should actually shut according to their pre-programmed cycles.

Human brains are finely tuned belief engines. Millions of years of evolution have [...]

Filed under: Design, Interaction, Psychology   |  24 Comments

My favorite logos from 2008

06Feb09

I’m a sucker for simple but intelligent logo’s. Logo’s that can communicate their name in simple way are often the most powerful. Take a look at the following examples. All masterpieces in my opinion.
Promotional Items
Wiesinger Music

Zip

KingFish

FoodWriters

Objectified

Climate group

Curious

Schizophrenic

Health & Rehabilitation

Filed under: Design   |  2 Comments